Many creatives spend years mastering their craft. They invest in better equipment, improve their technical skills, build impressive portfolios, and produce work they are genuinely proud of. Yet, despite all that effort, many still struggle to earn what they deserve, attract better clients, or build careers that match their potential. Talent is rarely the whole story.
The creative economy rewards people who understand how to position their work, communicate their value, negotiate confidently, build relationships, and make commercial decisions that create long-term opportunities. Those skills are seldom taught, yet they often determine who builds a sustainable creative career and who remains stuck.
That gap is exactly why Creative Money Africa is launching our Webinar Series.
Creative Money Africa is bringing together practical lessons from experienced industry professionals to help creatives understand the business side of building successful careers.
The first session will be hosted by Ekpedeme Ufot, the Founder of Creative Money Africa, whose 18-year career in advertising has taken him across strategy, branding, creative development and business growth.
Webinar Details
Topic: Creative Talent vs Commercial Success: 18 Lessons from My 18 Years in Advertising
Host: Ekpedeme Ufot, Founder, Creative Money Africa
Date: Thursday, 9 July 2026
Time: 6:30 p.m. – 8:00 p.m.
What you can expect
Drawing from nearly two decades of industry experience, Ekpedeme will share practical lessons that many creatives only discover after years of trial and error.
The session will explore questions that affect creative professionals across disciplines:
- Why do some talented creatives build thriving businesses while others struggle to gain traction?
- What commercial habits separate respected professionals from those who remain underpaid?
- How can creatives position themselves for better opportunities without compromising their craft?
- What lessons from the advertising industry can help creatives build stronger, more sustainable careers?
Whether you’re a designer, filmmaker, writer, photographer, content creator, marketer, illustrator, artist or creative entrepreneur, the discussion is designed to offer practical insights that can shape how you approach your work and your career.
If you’ve been asking yourself these questions, this conversation is for you
You know you’re capable of more. You know your work deserves better opportunities. You know your talent should be creating greater value than it currently does. The missing piece, at times, is not another course on improving your craft. It’s understanding the commercial side of creativity: the part that determines how talent becomes income, influence and long-term success.
If that sounds familiar, make time for this conversation.
Registration is free. Reserve your place here: https://score.getcreativemoney.com/webinar
The webinar takes place on Thursday, 9 July 2026, from 6:30 p.m. to 8:00 p.m.
