Ghanaian and Nigerian creatives are joining forces to produce a new Pan-African television series titled Kismet, a project aimed at strengthening intra-African collaboration and positioning the creative economy as a driver of integration and development across the continent.
The series, which will be filmed in Nigeria, brings together talent from Ghana, Nigeria, Côte d’Ivoire, South Africa, and East Africa. It is expected to deepen cooperation among African creatives while addressing social issues that cut across national borders and resonate with audiences across the continent.
Speaking on the project, the producer of Kismet, Paul Joegad, described the series as a practical demonstration of how Africans can work together to tell their own stories while building stronger cultural and economic ties. The US-based Ghanaian producer has also encouraged Africans in the diaspora to invest their skills and resources in Africa’s creative economy, stressing that collaboration is essential for long-term growth and global competitiveness.
According to Joegad, Kismet was intentionally developed as a Pan-African project, both in casting and storytelling perspective, to reflect shared experiences and challenges across the continent. He added that storytelling has the power to unite Africans while contributing to economic growth through job creation and skills development.
As part of the production strategy, Joegad engaged Ghanaian casting director Mawuko Kuadzi to lead casting for the series. Kuadzi is currently searching across multiple African countries to assemble a diverse ensemble cast that reflects the depth and range of African talent.
Confirming the development, Kuadzi said casting is underway and that announcements will be made in the coming weeks. He described the project as a major opportunity for African creatives and emphasised that cross-border collaboration is no longer optional but necessary for survival and growth within the creative industry.
The project has also been welcomed by the African Chamber of Content Producers. Its President, Nana Dwomoh-Doyen Benjamin, explained that the title Kismet, meaning fate, is symbolic of the series’ central theme, which explores whether Africa’s destiny is predetermined or can be reshaped through collective action.
He called on investors, businesses, and policymakers across the continent to support the creative economy, noting its potential to generate employment for young people while strengthening cultural ties. He further urged the African Continental Free Trade Area (AfCFTA) to prioritise strategic investment in the creative sector as a tool for African product placement, industrial growth, and increased intra-African trade.
The Chamber also encouraged Ghanaians and Nigerians to take the lead in promoting Pan-African unity through collaborations such as Kismet. It noted that the long-standing cultural exchanges between both countries, from music and film to food and sports, reflect shared heritage and should be leveraged to deepen continental integration.
Kismet is expected to stand as a statement of intent for Pan-African collaboration through storytelling, culture, and shared economic purpose, reinforcing the role of creative industries in shaping Africa’s collective future.
