BoxxCulture & British Council Launch 2026 Creative Year with Inspiring Soirée in Lagos
Media agency BoxxCulture, in partnership with the British Council, hosted the Creative Power Soirée on Friday, 16 January 2026—an intimate yet high-impact gathering that set the tone for Nigeria’s creative industry in the new year. The event convened respected creative practitioners, cultural leaders, and industry voices to celebrate creative excellence while spotlighting Creative Power, BoxxCulture’s impact-driven initiative focused on elevating the status, dignity, and visibility of creative professionals through advocacy, convenings, and long-term ecosystem development.
Held in the serene garden of the British Council in Lagos, the soirée was designed as a space for intentional connection. Against a backdrop of curated music by DJ Axara and fine refreshments from Amabile de Rosa, guests engaged in meaningful conversations that cut across disciplines. The evening reinforced a vital truth: while creativity is abundant, moments that deliberately recognise and gather creative people remain rare—and essential for sustainable industry growth.
The gathering was curated by BoxxCulture founder Taiwo Adeyemi, whose career spanning nearly a decade has been defined by his ability to connect the right people at the right time. Known as a behind-the-scenes advisor, talent agent, and ecosystem builder, Adeyemi has consistently positioned collaboration as a catalyst for creative and economic impact.
Reflecting on the vision behind the soirée, Adeyemi noted that his work has always centred on advocacy for the creative economy in practical, people-first ways. The Creative Power Soirée, he explained, was designed to remind creatives of their shared relevance, collective strength, and the importance of occupying the same space—physically and professionally.
Attendees represented a diverse mix of film, music, media, design, policy, and entrepreneurship, reinforcing the belief that the creative industry thrives through proximity rather than silos. The intentionally unstructured format allowed relationships to form organically, prioritising connection over programming and conversation over ceremony.
The partnership with the British Council further highlighted the role institutions can play in strengthening creative ecosystems. By opening its space to the creative community, the British Council reaffirmed its commitment to cultural exchange, dialogue, and sustained creative momentum in Nigeria.
As the creative sector steps into a year shaped by both opportunity and uncertainty, the Creative Power Soirée stood as a subtle but powerful declaration: that convening is leadership, connection is infrastructure, and bringing people together with intention remains one of the most effective ways to build a resilient creative economy.
Through Creative Power, BoxxCulture continues its mission to build bridges, shape narratives, and ensure African creatives are recognised not only for what they create, but for the value they generate locally and globally. At its core, the work is about re-centering creative people—within their own industry and far beyond it.
