Renowned audio engineer and creative technology advocate Olayinka Adebayo, widely known as Dr. Crack, is reinforcing the call for deliberate and structured talent development as the foundation for sustainable growth in Nigeria’s creative industry. With extensive experience spanning audio engineering, media production, and creative technology, Adebayo believes the industry’s long-term success depends on how effectively emerging talents are trained for modern, technology-driven workflows.
Beyond commercial projects, Dr. Crack has made early-stage creative education a central focus of his work. Through his annual free summer training programme for teenagers, he introduces young participants to audio, media, and tech-based creative disciplines. The initiative combines structured learning, mentorship, and hands-on exposure, helping participants understand not only technical skills but also professional standards and work ethics required in today’s digital creative environment.
Individuals familiar with the programme say it extends beyond basic instruction, offering insights into studio culture, industry expectations, and the growing role of digital systems and automation in creative production. This approach is designed to prepare participants for real-world industry demands rather than short-term skill acquisition.
Earlier in the year, Adebayo reaffirmed his position during a closed-door engagement with key stakeholders across the audio and creative sectors. Speaking to industry practitioners, studio owners, and decision-makers, he stressed the urgent need for increased investment in structured training and talent incubation, warning that the sector’s long-term relevance is at risk without intentional intervention.
According to Dr. Crack, a widening gap exists between industry expectations and the preparedness of emerging creatives, largely due to limited access to guided learning, mentorship, and professional environments. He cautioned that without proactive measures, the disconnect between opportunity and readiness will continue to expand, weakening the industry’s sustainability.
He urged industry leaders to move beyond short-term talent consumption and adopt long-term capacity-building models focused on training, knowledge transfer, and mentorship. In his view, investment in people is no longer optional if the creative and audio industry intends to remain competitive amid rapid technological change.
Industry observers describe Dr. Crack’s approach as one rooted in quiet execution, strategic collaboration, and impact over publicity. Through youth-focused initiatives and high-level industry engagements, he continues to advocate for an ecosystem where creativity and technology grow side by side.
In an industry often driven by immediacy, Adebayo’s long-term vision stands out, reinforcing the idea that the future of the creative sector will be shaped not only by technology itself, but by how well creatives are prepared to use it.
